World Nutrition Forum 2012

Year: 2012

Client: Biomin Holding GmbH


The largest project I was working on during my internship at Strukt was the World Nutrition Forum 2012. It took place at the famous Marina Bay Sands Hotel in Singapore, where a 28 x 6 m sized projection screen was the main element in the congress hall. A total resolution of 5040 x 1080 pixels was used for all video content to produce crisp and impressive images.

The opening trailer was produced in cooperation with Stefan Salcher & Markus Wagner from LWZ, whereas I produced the backdrop for the Tai-Chi Show and the Digital Firework for the closing ceremony.

The idea for the Tai-Chi Backdrop was to gently take the audience on a journey through time and space: from rural areas over several Asian cities right to the coastline of Singapore.

  • Andreas Koller, Gregor Hofbauer – Creative Direction
  • Iris Wieder – Art Direction
  • Barbara Mozdyniewicz, Stefan Lechleitner, Laura Edelbacher, Christian Konrad, Marlene Maier, Philipp Lehmann – Graphic Designer
  • Stefan Salcher, Markus Wagner, Patrick Wagesreiter – Motion Design
  • Wolfgang F. Maier – Project Management
Opening Trailer

Digital Firework