Runtime: 04:23 min
The hybrid film »AD-VENTURE« broaches the issue of the difficulty of the increasing stimulus satiation through advertising in an amusing way. It is shown, which role advertising has taken in our everyday life and how it surrounds and influences us.
The protagonist routinely tidies up his desk and leaves the office building. With prepared tools he isolates himself from the advertising-drenched environment and starts back for home. Seemingly undeterred he pulls past shop windows and billboards, but the ads slowly become alive. Items dissolve from billboards and plunge into the real world. They try to advertise themselves and interact with the protagonist in order to gain attention. The supposedly peaceful way home is becoming to get an odyssey through a dangerous advertising jungle.